What Is Luminary Youth?

• A team of young individuals who will use their influence amongst the youth to take over social and traditional media

• Combination of A Social and Traditional Media Label

• Talent Incubator

• Promotion network on a scale never seen before

• Scripted content

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​The Problem:

• Many brands, both domestic and international, fail to successfully market to the next generation of youth

• Although these brands often attempt social media campaigns with celebrity endorsements, it rarely appeals to key early adopters in the youth market

• Up and coming social media influencers do appeal to tastemaking teens, but don’t have enough scale for brands and lack professional representation to secure endorsement deals

• Current social media labels implode due to poorly designed contracts and unpredictable drama with no overarching story

• All major social media stars charge a large sum of money for brand deals and have mostly bot followers

Our Solution:

• Luminary Youth is building a label of cutting edge new social media influencers to help brands win the next generation of youth as customers

• Luminary Youth aggregates these social media stars by offering to grow their follower base via a Follower Co-op model, enabling revenue share for larger endorsement and advertising deals, and providing for joint content creation

• Luminary Youth houses it’s top influencers in a Hollywood home similar to Big Brother, broadcasting a scripted storyline to ensure the highest quality of entertainment and content

• Luminary Youth locks in influencers via long contracts in exchange for leveraging the platform to fame

• Luminary Youth is building a network of thousands of personal influencers, who have real followers (not bots) to promote products

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